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双语 | 哈雷电动摩托搞砸了 看看这12台设计感十足的电动摩托吧

Business Insider 徽标 作者:Tim Levin Business Insider 中的 | 幻灯片 14 - 1:  Harley-Davidson's CEO stepped down late last month amid struggles at the company, including lackluster sales of the brand's first electric motorcycle, the LiveWire.   The LiveWire's steep MSRP and low range meant it didn't catch on with young riders as Harley had hoped, but there are plenty of EV bike manufacturers looking to challenge the industry icon.  Zero Motorcycles, Cake, Lightning, and others sell electric motorcycles without household names, and their lineups are expanding by the day.     Visit  Business Insider's homepage for more stories.   Between an aging customer base, slumping sales, and  new tariffs eating into profits, Harley-Davidson has had a rough go of it as of late. On top of all that, plenty of upstart motorcycle companies are looking to steal market share with their forward-looking, battery-powered bikes.  Late last month, amid the above issues, Harley-Davidson CEO Matthew Levatich  abruptly stepped down after 26 years with the company. Levatich had bet that Harley's first electric offering - the LiveWire - could jump-start sales and attract younger riders, but the electric motorcycle has, so far,  failed to deliver.  Manufacturing issues delayed LiveWire deliveries, while a steep MSRP of nearly $30,000 likely put off younger, less affluent riders. A limited combined city-highway range of only 95 miles also cuts down on the LiveWire's appeal - for just a few thousand more, you can buy a Tesla Model 3 with a claimed 250 miles of range.  But the LiveWire isn't the only option for motorcycle riders in the market for a greener alternative to their gas-guzzling bike. Several electric-bike startups - based in the US and abroad - are looking to get in on the EV trend.  Take a look at some of the electric motorcycles competing with Harley's LiveWire below:

  • 哈雷·戴维森的首席执行官在上月下旬辞职,原因是该公司陷入困境,包括该品牌首款电动摩托车LiveWire的销售低迷。
  • LiveWire高昂的售价和捉襟见肘的里程程意味着它没有像Harley希望的那样吸引年轻的骑手,目前有很多电动车制造商希望挑战这哈雷的行业霸主地位。
  • Zero Motorcycles、Cake、Lightning和其他不太出名的厂商都推出了自己的电动摩托,并且产品阵容每天都在扩大。
  • 访问BusinessInsider主页以获取更多内容。

受客户群体老龄化、销售下滑的因素影响,哈雷·戴维森最近遭遇了困境。最重要的是,许多新贵摩托车公司都希望通过电动摩托抢占市场份额。

上个月底,在上述问题中,哈雷·戴维森首席执行官马修·莱瓦蒂奇在公司工作26年后突然辞职。莱瓦蒂奇曾押宝哈雷的首款电动产品LiveWire可以提振销售并吸引年轻的骑手,但迄今为止,这台电动摩托车未能交付。

制造问题推迟了LiveWire的交付,而接近30,000美元的建议零售价可能会将年轻但尚不富裕的骑手拒之门外。这台车的综合里程只有95英里,这也降低了LiveWire的吸引力——再多花几千美元,您就可以购买拥有250英里续航里程的Tesla Model3了。

但是LiveWire并不是市场上热衷环保的摩托车骑行者的唯一选择。数家位于美国和国外的电动车初创公司都在努力探索电动车的发展趋势。

继续阅读,看看那些与HarleyLiveWire竞争的电动摩托车。

  • Harley-Davidson's CEO stepped down late last month amid struggles at the company, including lackluster sales of the brand's first electric motorcycle, the LiveWire.
  • The LiveWire's steep MSRP and low range meant it didn't catch on with young riders as Harley had hoped, but there are plenty of EV bike manufacturers looking to challenge the industry icon.
  • Zero Motorcycles, Cake, Lightning, and others sell electric motorcycles without household names, and their lineups are expanding by the day.
  • Visit Business Insider's homepage for more stories.

Between an aging customer base, slumping sales, and new tariffs eating into profits, Harley-Davidson has had a rough go of it as of late. On top of all that, plenty of upstart motorcycle companies are looking to steal market share with their forward-looking, battery-powered bikes.

Late last month, amid the above issues, Harley-Davidson CEO Matthew Levatich abruptly stepped down after 26 years with the company. Levatich had bet that Harley's first electric offering - the LiveWire - could jump-start sales and attract younger riders, but the electric motorcycle has, so far, failed to deliver.

Manufacturing issues delayed LiveWire deliveries, while a steep MSRP of nearly $30,000 likely put off younger, less affluent riders. A limited combined city-highway range of only 95 miles also cuts down on the LiveWire's appeal - for just a few thousand more, you can buy a Tesla Model 3 with a claimed 250 miles of range.

But the LiveWire isn't the only option for motorcycle riders in the market for a greener alternative to their gas-guzzling bike. Several electric-bike startups - based in the US and abroad - are looking to get in on the EV trend.

Take a look at some of the electric motorcycles competing with Harley's LiveWire. Continue reading in the gallery above.

(翻译:Meng 审核:Yuan)

声明:本文由微软资讯(Microsoft News )内容合作伙伴授权发布,内容观点谨代表作者本人意见,与微软资讯(Microsoft News)及微软无关。

© Harley-Davidson

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