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双语 | 明星萌宠过世!看完这些后,才知道主人有多不容易……

Business Insider 徽标 作者:Paige Leskin Business Insider 中的 | 幻灯片 3 - 1:  Notable pets, like Jiff Pom and Doug the Pug, have become celebrities and well-known stars through content their owners post on Instagram, TikTok, and YouTube.  But after pet influencers like Lil Bub and Grumpy Cat die, those around them struggle with how to keep their legacies alive.  Owners who spoke with Business Insider had a variety of responses: Some continue to post photos for the fans, others bring in another animal to carry on the account, and others leave the accounts untouched as a way to honor their pets.  Several owners shared how having a internet-famous pet has made the grieving process a drawn-out experience, and how some are still able to earn money even after their pets' deaths.    Visit  Business Insider's homepage for more stories.   Cyber Monday is one of the biggest days each year for online retailers, including for the brand centered around a four-pound cat named Lil Bub.  Instead of spending the weekend before the online shopping holiday recovering from Thanksgiving dinner, Lil Bub's owner, Mike Bridavsky, was busy making sure his website was ready for the onslaught of traffic expected Monday. He prepared for thousands to flock to the Lil Bub online store to snatch up t-shirts, socks, and pillows bearing the cat's  recognizable appearance: her small stature due to feline dwarfism, her lack of teeth, and her tongue permanently hanging out of her mouth. But he couldn't have anticipated what else his weekend had in store.  Lil Bub  died that Sunday, just over 3 months ago, at the age of 8, leaving behind a slew of adoring fans to grieve. That left a challenge for Bridavsky. Lil Bub had accrued millions of social media followers, served as the face for numerous animal welfare causes, and become a widely recognizable and beloved face across the internet. How do you keep that legacy alive?  "Bub had a complete lack of self awareness, this ability to overcome all the obstacles she's felt," Bridavsky recently told Business Insider. "She wasn't just a famous Instagram cat ... She engineered herself to look this way so she could catch people's attention and they could learn about her."  Several owners of famous pets spoke with Business Insider about their struggles and experiences handling the online presences of their animals after they died. While some have preserved these accounts as an homage to their pets, others have continued to share photos of their animals from the massive backlog of content they've acquired. Others still have continued their pets' legacies by getting another who can substitute for - not replace - the original on social media.  Even though some owners stumbled accidentally into the world of influencing, they have nevertheless taken to heart the often significant role their pets played in the lives of their fans.  "You're a lucky man to have had this magical creature in your life, and we were especially lucky that you shared her with all of us," an Instagram user commented on a recent photo of Lil Bub. "Her magic will never be forgotten."  Lil Bub turned into an established social media influencer in much less time than it takes many of her human counterparts. Pets like Grumpy Cat and Boo have become not just household names, but full-blown celebrities. These pets have shown that influencers don't have to be human to get fans to line up for hours for meet-and-greets, or earn thousands of dollars a year from ads and sponsorships.  "Everyone loves pets. They don't say offensive things on Twitter and they don't get in trouble. They're just adorable and perfect," Loni Edwards, the CEO of pet influencer management firm The Dog Agency, told Business Insider. "Being able to touch so many people regardless of where they live or their age ... that's such a unique type of content creator."

  • 许多著名的“网红”萌宠,比如博美犬Jiff Pom和著名网红狗Doug the Pug都是由主人将它们发布到Instagram、抖音和YouTube等社交媒体上而走红的。
  • 但随着一些“网红”宠物,如英国网红猫Lil Bub、著名暴躁猫Grumpy Cat等的去世,该如何保留它们生前的遗产——这一问题开始困扰着主人们。
  • 在接受Business Insider采访时,主人们对此有不同的回答:一些主人选择继续在社交账号上为粉丝们发布已逝萌宠的照片,一些则选择重新养一只萌宠续用之前的账号发布动态,还有一些主人则将账号搁置在那里纪念萌宠。
  • 一些主人表示,自己的明星宠物过世会让悲伤更悲伤,但也有主人在萌宠过世后表示,还能赚一笔钱。
  • 访问Business Insider主页获,取更多相关资讯

Cyber Monday(“网购星期一“)是每年在线零售商最重要的日子之一,此外,对为该品牌代言的一只名叫Lil Bub的四磅重的猫来说,也是如此。

Lil Bub的主人迈克·布里达夫斯基(Mike Bridavsky),还没来得及在感恩节大餐后度过一个悠闲的周末,就开始忙活自己的网站,准备迎接星期一网友们的猛烈“攻击”。他准备让成千上万的人关注Lil Bub在线商店,抢购印有这只萌猫的T恤,袜子和枕头。这只猫咪的外观十分特别,由于侏儒症,它的身材矮小,牙齿也没有长齐,它的舌头总是伸出来看上去很可爱。然而迈克无法预测的是,终究在周末到来了。

Lil Bub在三个月之前的某个周日去世了,享年8岁,留下了粉丝为之悲伤的评论。这无疑也给布里达夫斯基带来了挑战。 Lil Bub吸引了数百万萌宠爱好者的关注,成为众多动物福利事业的代名词,早已是互联网上广为人知和为人喜爱的萌宠面孔,它的主人将如何解决Lil Bub留下的遗产呢?

布里达夫斯基最近对《商业内幕》说:“Bub完全缺乏自我意识,无法克服它所遇到的所有障碍。它不仅是一只在Instagram上著名的猫,它还努力成为别人喜欢的样子,以便引起人们的注意,让更多人对它感兴趣。”

几位明星宠物的主人与Business Insider谈了谈他们在宠物死亡后的挣扎和处理社交媒体的经验。有些人保留了这些账号和照片以示对宠物的怀念;有些人则继续分享萌宠生前的照片,运营这些拥有庞大粉丝量的账号;其他一些人则选择重新养一只宠物,作为已逝萌宠的替代物——虽然这些新宠物无法替代那些明星宠物的位置,但主人们仍然觉得这是一种延续明星宠物知名度的方式。

尽管一些主人们偶然成为了网友们关注的对象,但他们还是深刻地意识到,他们的宠物在粉丝的生活中已变得十分重要。

一位Instagram用户评论了Lil Bub的最近一幅照片:“你真是幸运,能拥有这种神奇的猫,我们特别幸运能共享她的可爱与有趣。她的魔力永远不会被忘记。”

与许多人类明星相比,Lil Bub用更少的时间成为了公认的社交媒体影响者。其他一些明星萌宠也是如此,诸如Grumpy Cat和Bub不仅已成为l了家喻户晓的名字,而且已成为名副其实的明星了。这些宠物表明,有影响力的未必是人类,未必非得让粉丝排队几个小时举办一场见面会,或者每年通过广告和赞助赚取数千美元的才是偶像。

宠物明星管理公司The Dog Agency的首席执行官罗尼·爱德华兹(Loni Edwards)告诉Business Insider:“每个人都爱宠物。他们不会在Twitter上说讨厌的话,也不会惹上麻烦。它们就是那么可爱和完美。无论这些宠物有多大,无论它们住在哪里,都能让如此多的人为之动容……它们真是社交媒体上一批独特的内容创建者。”

  • Notable pets, like Jiff Pom and Doug the Pug, have become celebrities and well-known stars through content their owners post on Instagram, TikTok, and YouTube.
  • But after pet influencers like Lil Bub and Grumpy Cat die, those around them struggle with how to keep their legacies alive.
  • Owners who spoke with Business Insider had a variety of responses: Some continue to post photos for the fans, others bring in another animal to carry on the account, and others leave the accounts untouched as a way to honor their pets.
  • Several owners shared how having a internet-famous pet has made the grieving process a drawn-out experience, and how some are still able to earn money even after their pets' deaths.
  • Visit Business Insider's homepage for more stories.

Cyber Monday is one of the biggest days each year for online retailers, including for the brand centered around a four-pound cat named Lil Bub.

Instead of spending the weekend before the online shopping holiday recovering from Thanksgiving dinner, Lil Bub's owner, Mike Bridavsky, was busy making sure his website was ready for the onslaught of traffic expected Monday. He prepared for thousands to flock to the Lil Bub online store to snatch up t-shirts, socks, and pillows bearing the cat's recognizable appearance: her small stature due to feline dwarfism, her lack of teeth, and her tongue permanently hanging out of her mouth. But he couldn't have anticipated what else his weekend had in store.

Lil Bub died that Sunday, just over 3 months ago, at the age of 8, leaving behind a slew of adoring fans to grieve. That left a challenge for Bridavsky. Lil Bub had accrued millions of social media followers, served as the face for numerous animal welfare causes, and become a widely recognizable and beloved face across the internet. How do you keep that legacy alive?

"Bub had a complete lack of self awareness, this ability to overcome all the obstacles she's felt," Bridavsky recently told Business Insider. "She wasn't just a famous Instagram cat ... She engineered herself to look this way so she could catch people's attention and they could learn about her."

Several owners of famous pets spoke with Business Insider about their struggles and experiences handling the online presences of their animals after they died. While some have preserved these accounts as an homage to their pets, others have continued to share photos of their animals from the massive backlog of content they've acquired. Others still have continued their pets' legacies by getting another who can substitute for - not replace - the original on social media.

Even though some owners stumbled accidentally into the world of influencing, they have nevertheless taken to heart the often significant role their pets played in the lives of their fans.

"You're a lucky man to have had this magical creature in your life, and we were especially lucky that you shared her with all of us," an Instagram user commented on a recent photo of Lil Bub. "Her magic will never be forgotten."

Lil Bub turned into an established social media influencer in much less time than it takes many of her human counterparts. Pets like Grumpy Cat and Boo have become not just household names, but full-blown celebrities. These pets have shown that influencers don't have to be human to get fans to line up for hours for meet-and-greets, or earn thousands of dollars a year from ads and sponsorships.

"Everyone loves pets. They don't say offensive things on Twitter and they don't get in trouble. They're just adorable and perfect," Loni Edwards, the CEO of pet influencer management firm The Dog Agency, told Business Insider. "Being able to touch so many people regardless of where they live or their age ... that's such a unique type of content creator."

(编辑:Agnes;审核:Holly)

声明:本文由微软资讯(Microsoft News )内容合作伙伴授权发布,内容观点谨代表作者本人意见,与微软资讯(Microsoft News)及微软无关。

© Ron Kirk; Loni Edwards; Joanne George; Brian Edwards; Brant Pinvidic; Mike Bridavsky; Brittni Vega; ...

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